Destination Pretty – “Well Spotted” article in The Press

Destination Pretty

Pining for something pretty? La Destina could be your destination. Subtitled The House of Pretty, it’s an Aladdin’s Cave of all that’s sweet and sometimes saucy. Co owner Amy Parsons-King says she’d love to live in Paris, but failing that, it seems Christchurch is the next best thing. Granted , Poplar Street may get less foot traffic than the Champs Elysees, but Parsons-King reports there’s been no shortage of business. Her French-themed boutique stocks a wide range of lingerie with ribbons and prints, diamantes and lace to suit every taste. Some of the underwear comes from Los Angeles, while a silky selection in jewel colours, comes from Melbourne designer Nataile Begg, is exclusive to La Destina. Also on offer – jewellery, mainly gold and silver, with fine chains and delicate charms (Well spotted’s favourite? A silver pendant ($52) simply sporting the French word “Non”) Prices range from $20 for a piece of jewellery to $240 for a matching bra and g-string made from rhinestones. Just add a big hat and you’ll have the rhinestone cowgirl look sorted.

Published in The Press, Christchurch.